diff --git a/README.md b/README.md
index e0ac2ca..51160d2 100644
--- a/README.md
+++ b/README.md
@@ -10,6 +10,7 @@ Abraham injects dynamically-generated [Shepherd](https://shepherdjs.dev/) JavaSc
 
 * Define tour content with simple YAML files, in any/many languages.
 * Organize tours by controller and action.
+* Trigger tours automatically on page load or manually via JavaScript event.
 * Plays nicely with Turbolinks.
 * Ships with two basic CSS themes (default & dark) -- or write your own
 
@@ -77,7 +78,7 @@ Tell Abraham where to insert its generated JavaScript in `app/views/layouts/appl
 
 ## Defining your tours
 
-Define your tours in the `config/tours` directory. Its directory structure should mirror your application's controllers, and the tour files should mirror your actions/views.
+Define your tours in the `config/tours` directory corresponding to the views defined in your application. Its directory structure should mirror your application's controllers, and the tour files should mirror your actions/views.
 
 ```
 config/
@@ -92,11 +93,15 @@ config/
         └── show.es.yml
 ```
 
-NB: You must specify a locale in the filename, even if you're only supporting one language.
+For example, per above, when a Spanish-speaking user visits `/articles/`, they'll see the tours defined by `config/tours/articles/index.es.yml`.
+
+(Note: You must specify a locale in the filename, even if you're only supporting one language.)
 
 ### Tour content
 
-A tour is composed of a series of steps. A step may have a title and must have a description. You may attach a step to a particular element on the page, and place the callout in a particular position (see below).
+Within a tour file, each tour is composed of a series of **steps**. A step may have a title and must have a description. You may attach a step to a particular element on the page, and place the callout in a particular position.
+
+In this example, we define a tour called "intro" with 3 steps:
 
 ```yaml
 intro:
@@ -129,7 +134,7 @@ When you specify an `attachTo` element, use the `placement` option to choose whe
 * `bottom left`
 * `bottom right`
 * `center` / `middle` / `middle center`
-* `left` / `middle left'
+* `left` / `middle left`
 * `right` / `middle right`
 * `top` / `top center`
 * `top left`
@@ -140,6 +145,38 @@ Abraham tries to be helpful when your tour steps attach to page elements that ar
 * If your first step is attached to a particular element, and that element is not present on the page, the tour won't start. ([#28](https://github.com/actmd/abraham/issues/28))
 * If your tour has an intermediate step attached to a missing element, Abraham will skip that step and automatically show the next. ([#6](https://github.com/actmd/abraham/issues/6))
 
+### Automatic vs. manual tours
+
+By default, Abraham will automatically trigger a tour that the current user hasn't seen yet. You can instead define a tour to be triggered manually using the `trigger` option:
+
+```yml
+walkthrough:
+  trigger: "manual"
+  steps:
+    1:
+      text: "This walkthrough will show you how to..."
+```
+
+Abraham creates a JavaScript event based on the tour name that you can wire into a link or button on that page. In the above example, you would use the `abraham:walthrough:startNow` event to make the tour appear:
+
+```
+<button id="startTour">Start tour</button>
+
+<script>
+  document.querySelector("#startTour").addEventListener("click", function() {
+    document.dispatchEvent(new Event('abraham:walthrough:startNow'));
+  });
+</script>
+```
+
+...or if you use jQuery:
+
+```
+<script>
+  $("#startTour").on("click", function() { $(document).trigger('abraham:walthrough:startNow'); })
+</script>
+```
+
 ### Testing your tours
 
 Abraham loads tour definitions once when you start your server. Restart your server to see tour changes.
diff --git a/app/assets/javascripts/abraham/index.js b/app/assets/javascripts/abraham/index.js
index b93957b..8d6b3a2 100644
--- a/app/assets/javascripts/abraham/index.js
+++ b/app/assets/javascripts/abraham/index.js
@@ -1,6 +1,11 @@
 //= require js-cookie/src/js.cookie
 //= require shepherd.js/dist/js/shepherd
 
+var abrahamReady = (callback) => {
+  if (document.readyState != "loading") callback();
+  else document.addEventListener("DOMContentLoaded", callback);
+}
+
 document.addEventListener('turbolinks:before-cache', function() {
   // Remove visible product tours
   document.querySelectorAll(".shepherd-element").forEach(function(el) { el.remove() });
diff --git a/app/helpers/abraham_helper.rb b/app/helpers/abraham_helper.rb
index 4072228..99de648 100644
--- a/app/helpers/abraham_helper.rb
+++ b/app/helpers/abraham_helper.rb
@@ -1,26 +1,57 @@
 # frozen_string_literal: true
 
 module AbrahamHelper
+  # def abraham_tour
+  #   # Do we have tours for this controller/action in the user's locale?
+  #   tours = Rails.configuration.abraham.tours["#{controller_name}.#{action_name}.#{I18n.locale}"]
+
+  #   tours ||= Rails.configuration.abraham.tours["#{controller_name}.#{action_name}.#{I18n.default_locale}"]
+
+  #   if tours
+  #     completed = AbrahamHistory.where(
+  #       creator_id: current_user.id,
+  #       controller_name: controller_name,
+  #       action_name: action_name
+  #     )
+  #     remaining = tours.keys - completed.map(&:tour_name)
+
+  #     if remaining.any?
+  #       # Generate the javascript snippet for the next remaining tour
+  #       render(partial: "application/abraham",
+  #              locals: { tour_name: remaining.first,
+  #                        steps: tours[remaining.first]["steps"] })
+  #     end
+  #   end
+  # end
+
   def abraham_tour
     # Do we have tours for this controller/action in the user's locale?
     tours = Rails.configuration.abraham.tours["#{controller_name}.#{action_name}.#{I18n.locale}"]
-
+    # Otherwise, default to the default locale
     tours ||= Rails.configuration.abraham.tours["#{controller_name}.#{action_name}.#{I18n.default_locale}"]
 
     if tours
+      # Have any automatic tours been completed already?
       completed = AbrahamHistory.where(
         creator_id: current_user.id,
         controller_name: controller_name,
         action_name: action_name
       )
-      remaining = tours.keys - completed.map(&:tour_name)
 
-      if remaining.any?
-        # Generate the javascript snippet for the next remaining tour
-        render(partial: "application/abraham",
-               locals: { tour_name: remaining.first,
-                         steps: tours[remaining.first]["steps"] })
+      tour_keys_completed = completed.map(&:tour_name)
+      tour_keys = tours.keys
+
+      tour_html = ''
+
+      tour_keys.each do |key|
+        tour_html += render(partial: "application/abraham",
+               locals: { tour_name: key,
+                         tour_completed: tour_keys_completed.include?(key),
+                         trigger: tours[key]["trigger"],
+                         steps: tours[key]["steps"] })
       end
+
+      tour_html.html_safe
     end
   end
 
diff --git a/app/views/application/_abraham.html.erb b/app/views/application/_abraham.html.erb
index 1053e69..23c1d43 100644
--- a/app/views/application/_abraham.html.erb
+++ b/app/views/application/_abraham.html.erb
@@ -1,7 +1,8 @@
 <script>
-  var tour = new Shepherd.Tour(<%= Rails.configuration.abraham.tour_options.html_safe unless Rails.configuration.abraham.tour_options.nil? %>);
+  var abraham_tour_<%= tour_name %> = new Shepherd.Tour(<%= Rails.configuration.abraham.tour_options.html_safe unless Rails.configuration.abraham.tour_options.nil? %>);
 
-  tour.on("complete", function() {
+  <% if trigger != 'manual' %>
+  abraham_tour_<%= tour_name %>.on("complete", function() {
     // Make AJAX call to save history of tour completion
     return fetch("/abraham_histories/", {
       method: "POST",
@@ -15,12 +16,13 @@
     });
   });
 
-  tour.on("cancel", function() {
+  abraham_tour_<%= tour_name %>.on("cancel", function() {
     Cookies.set('<%= abraham_cookie_prefix %>-<%= tour_name %>', 'later', { domain: '<%= abraham_domain %>' });
   });
+  <% end %>
 
   <% steps.each_with_index do |(key, step), index| %>
-  tour.addStep({
+  abraham_tour_<%= tour_name %>.addStep({
     id: 'step-<%= key %>',
     <% if step.key?('title') %>
     title: "<%= step['title'] %>",
@@ -34,35 +36,45 @@
     },
     <% end %>
     buttons: [
-    <% if index == 0 %>
-      { text: '<%= t('abraham.later') %>', action: tour.cancel, classes: 'shepherd-button-secondary' },
-      { text: '<%= t('abraham.continue') %>', action: tour.next }
+    <% if index == steps.size - 1 %>
+      { text: '<%= t('abraham.done') %>', action: abraham_tour_<%= tour_name %>.complete }
     <% else %>
-        <% if index == steps.size - 1 %>
-      { text: '<%= t('abraham.done') %>', action: tour.complete }
-        <% else %>
-      { text: '<%= t('abraham.exit') %>', action: tour.cancel, classes: 'shepherd-button-secondary' },
-      { text: '<%= t('abraham.next') %>', action: tour.next }
-        <% end %>
+      <% if index == 0 %>
+        { text: '<%= t('abraham.later') %>', action: abraham_tour_<%= tour_name %>.cancel, classes: 'shepherd-button-secondary' },
+        { text: '<%= t('abraham.continue') %>', action: abraham_tour_<%= tour_name %>.next }
+      <% else %>
+      { text: '<%= t('abraham.exit') %>', action: abraham_tour_<%= tour_name %>.cancel, classes: 'shepherd-button-secondary' },
+      { text: '<%= t('abraham.next') %>', action: abraham_tour_<%= tour_name %>.next }
+      <% end %>
     <% end %>
     ]
   });
   <% end %>
 
-  tour.start = function (start) {
-    return function () {
-      // Don't start the tour if the user dismissed it once this session
-      var tourMayStart = !Cookies.get('<%= abraham_cookie_prefix %>-<%= tour_name %>', {domain: '<%= abraham_domain %>'});
-      <% if steps.first[1]['attachTo'] %>
+  // Dispatch this event to do cookie and element checks before starting (default)
+  document.addEventListener('abraham:<%= tour_name %>:start', function() {
+    // Don't start tour if a cookie says not to
+    var tourMayStart = !Cookies.get('<%= abraham_cookie_prefix %>-<%= tour_name %>', {domain: '<%= abraham_domain %>'});
+    <% if steps.first[1]['attachTo'] %>
       // Don't start the tour if the first step's element is missing
       tourMayStart = tourMayStart && document.querySelector("<%= steps.first[1]['attachTo']['element'] %>");
-      <% end %>
-      
-      if (tourMayStart) {
-        start();
-      }
+    <% end %>
+    if (tourMayStart) {
+      document.dispatchEvent(new Event('abraham:<%= tour_name %>:startNow'));
     }
-  }(tour.start)
+  });
 
-  tour.start()
+  // Dispatch this event to start the tour manually
+  document.addEventListener('abraham:<%= tour_name %>:startNow', function() {
+    // Don't start the tour if another one is already active on the screen
+    if (!Shepherd.activeTour) {
+      abraham_tour_<%= tour_name %>.start();
+    }
+  });
+
+  <% if !tour_completed && trigger != 'manual' %>
+  abrahamReady(function() {
+    document.dispatchEvent(new Event('abraham:<%= tour_name %>:start'));
+  });
+  <% end %>
 </script>
diff --git a/test/dummy/app/views/dashboard/home.html.erb b/test/dummy/app/views/dashboard/home.html.erb
index 5f9c7ec..517c91c 100644
--- a/test/dummy/app/views/dashboard/home.html.erb
+++ b/test/dummy/app/views/dashboard/home.html.erb
@@ -5,4 +5,17 @@
     a content element to notice
 </div>
 
+<button id="show_manual">Show manual tour</button>
+<button id="show_another_manual">Show ANOTHER manual tour</button>
+
+<script>
+  document.querySelector("#show_manual").addEventListener("click", function() {
+  	document.dispatchEvent(new Event('abraham:a_manual_tour:startNow'));
+  });
+
+  document.querySelector("#show_another_manual").addEventListener("click", function() {
+  	document.dispatchEvent(new Event('abraham:another_manual_tour:startNow'));
+  });
+</script>
+
 <%= link_to "Other Page", dashboard_other_url %>
\ No newline at end of file
diff --git a/test/dummy/app/views/layouts/application.html.erb b/test/dummy/app/views/layouts/application.html.erb
index 25b0bea..46abe1f 100644
--- a/test/dummy/app/views/layouts/application.html.erb
+++ b/test/dummy/app/views/layouts/application.html.erb
@@ -11,6 +11,10 @@
   <body>
     <%= yield %>
 
+    <hr>
+
+    <p><em>current_user.id = <%= current_user.id %></em></p>
+
     <%= abraham_tour %>
   </body>
 </html>
diff --git a/test/dummy/config/tours/dashboard/home.en.yml b/test/dummy/config/tours/dashboard/home.en.yml
index 5e66495..2b690a5 100644
--- a/test/dummy/config/tours/dashboard/home.en.yml
+++ b/test/dummy/config/tours/dashboard/home.en.yml
@@ -17,3 +17,13 @@ intro:
       attachTo:
         element: ".notice-me"
         placement: "right"
+a_manual_tour:
+  trigger: manual
+  steps:
+    1:
+      text: "You triggered the manual tour"
+another_manual_tour:
+  trigger: manual
+  steps:
+    1:
+      text: "You triggered the OTHER manual tour"
\ No newline at end of file
diff --git a/test/dummy/config/tours/dashboard/other.en.yml b/test/dummy/config/tours/dashboard/other.en.yml
index 8b0d7ac..799c65e 100644
--- a/test/dummy/config/tours/dashboard/other.en.yml
+++ b/test/dummy/config/tours/dashboard/other.en.yml
@@ -7,8 +7,8 @@ tour_one:
         element: "p"
         placement: "top"
 
-tour_two:
-  steps:
-    1:
-      title: "TOUR TWO step one ENGLISH"
-      text: "we show this on your second visit"
+# tour_two:
+#   steps:
+#     1:
+#       title: "TOUR TWO step one ENGLISH"
+#       text: "we show this on your second visit"
diff --git a/test/dummy/test/system/tours_test.rb b/test/dummy/test/system/tours_test.rb
index 8d8de07..66bbfe0 100644
--- a/test/dummy/test/system/tours_test.rb
+++ b/test/dummy/test/system/tours_test.rb
@@ -17,6 +17,11 @@ class ToursTest < ApplicationSystemTestCase
     assert_selector ".shepherd-button", text: "Continue"
     find(".shepherd-button", text: "Continue").click
 
+    # Now try to manually trigger another tour
+    find('#show_manual').click
+    # Even though we triggered another tour, it should not appear since one is already active
+    assert_selector ".shepherd-element", count: 1, visible: true
+
     # Tour Step 2
     assert_selector ".shepherd-header", text: "ENGLISH This step has a title"
     assert_selector ".shepherd-text", text: "ENGLISH This intermediate step has some text"
@@ -40,6 +45,17 @@ class ToursTest < ApplicationSystemTestCase
     # Tour should not reappear on reload
     visit dashboard_home_url
     refute_selector ".shepherd-element"
+
+    # Now start a manual tour
+    find('#show_manual').click
+    assert_selector ".shepherd-element", visible: true
+    assert_selector ".shepherd-text", text: "You triggered the manual tour"
+    assert_selector ".shepherd-button", text: "Done"
+    find(".shepherd-button", text: "Done").click
+
+    # Even though we finished the manual tour, we can start it again right away
+    find('#show_manual').click
+    assert_selector ".shepherd-element", visible: true
   end
 
   test "mark a tour for Later and it will not come back in this session" do